Cookie Policy
How We Use Cookies & Storage
Last updated: July 31, 2026
1. What Are Cookies?
Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit a website. They help the website remember your actions and preferences over a period of time, so you don't have to re-enter them whenever you visit. MartLiv uses cookies and similar technologies (such as browser local storage) to provide a secure, functional, and personalized experience.
2. Essential Cookies & Security
We use a minimal set of cookies and security checks that are strictly necessary for the website to function:
Authentication
EssentialPurpose: Keeps you securely logged into your account as you browse different pages. Without this, you would be asked to log in every time you open a new page.
Duration: 90 days
Security Checks
EssentialPurpose: Background security checks that verify your requests are genuine and protect your account from fraudulent actions.
Duration: Active only while you browse
3. Temporary Browser Storage
While you browse our website, your browser temporarily remembers a few preferences so you have a smooth shopping experience:
Shopping Cart & Wishlist
FunctionalPurpose: Remembers what items you have added to your cart and wishlist so you can check out seamlessly. This data is regularly synced with your account.
Duration: Cleared when you close your browser
4. Mobile App Secure Storage
Our mobile app does not use traditional browser cookies. Instead, it relies on secure, encrypted storage built into your phone:
Secure Account Storage
EssentialPurpose: Stores your login credentials securely on your device so you don't have to log in every time you open the app.
Device Identifier & Notifications
FunctionalPurpose: Helps us identify your device securely to prevent unauthorized access, and allows us to send you order updates and delivery notifications.
5. Third-Party Cookies and Services
The following third-party services may set their own cookies or process data when you use MartLiv:
| Service | Provider | Purpose |
|---|---|---|
| PhonePe | PhonePe Pvt. Ltd. | Payment processing. PhonePe may set cookies during the payment flow on their domain. |
| Firebase | Google LLC | Push notifications (FCM) on the mobile app. No cookies are set on the website. |
| Google Maps | Google LLC | Address geocoding and map display. Google may set cookies when maps are loaded. |
| ImageKit | ImageKit.io | Product image delivery and optimization. No cookies are set; images are served via CDN. |
These third parties have their own privacy and cookie policies. We encourage you to review them for more information about how they handle your data.
6. Managing Cookies and Storage
You have control over cookies and storage used by MartLiv:
Website (Browser)
- Browser Settings: Most browsers allow you to view, block, or delete cookies through their settings menu. Look for "Privacy" or "Cookies" in your browser preferences.
- Clear Site Data: You can clear all MartLiv data (cookies + local storage) by navigating to your browser's site settings for martliv.com.
- Incognito/Private Mode: Browsing in private mode prevents cookies and local storage from persisting after you close the window.
Mobile App
- Logout: Logging out of the app clears your authentication token from secure storage.
- Clear App Data: You can clear all app data through your device's Settings → Apps → MartLiv → Clear Data.
- Notifications: You can disable push notifications through your device's notification settings at any time.
- Location: Revoke location access through your device's permission settings.
⚠️ Important: Disabling essential cookies (specifically the authentication cookie) will log you out and prevent you from placing orders or accessing your account. The website requires the token cookie to function.
7. Retention Summary
| Data Stored | Lifespan | Cleared On |
|---|---|---|
| Authentication Cookie | 90 days | Logout, browser cookie clear, or expiry |
| Cart & Wishlist Data | Temporary | Page refresh or tab close |
| App Secure Data | Persistent | Logout, app uninstall, or clear data |
8. Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in our technology, practices, or legal requirements. We will update the "Last updated" date at the top of this page when changes are made. For significant changes, we may provide additional notice. We encourage you to review this page periodically for the latest information on our cookie and storage practices.
9. Related Policies
This Cookie Policy should be read alongside our other policies for a complete understanding of how we handle your data:
- Privacy Policy — How we collect, use, and protect your personal information
- Terms of Service — Rules and conditions for using MartLiv
- Refund Policy — Rules and conditions for order cancellations and refunds
10. Contact Us
If you have any questions about our use of cookies and storage technologies, please contact us at:
Email: support@martliv.com
Phone: +91 85390 56229